The 8 Enterprise Promises: For Coaches, Start Up's and Established Businesses

Each Enterprise Promise defines the specific value you commit to a core stakeholder group. Together, they form the full spectrum of a conscious, scalable, purpose-driven business:

🧩 Example's of Enterprise Promises

✨ Prompt: Craft Your 8 Enterprise Promises (Manifesto Template)

🧠 Use this ChatGPT prompt exactly as written. Plug in your business context when prompted.

Prompt:

"Act as a world-class business architect and strategic brand advisor for top 0.1% wellness enterprises.

I’m a coach / wellness entrepreneur building a purpose-driven brand. Help me craft my 8 Enterprise Promises as a strategic manifesto.

Guide me to write one paragraph for each of the following 8 promises using examples from top brands like Mindvalley, Calm, Chopra Global, WHOOP, and Blue Zones.

Ask me questions where needed, and help me clarify:My unique mission and story (Enterprise Promise)My core offer and value for customers (Customer Promise)My free/shared content or network effect (Network Promise)How I co-create value with collaborators (Partner Promise)What economic/brand value I bring to the market (Market Promise)Why investors/funders should believe in my model (Investor Promise)How I scale with systems and automation (System Promise)How I serve the planet and leave a legacy (Social Promise)

Format the final output as a beautifully written 1-page “8 Enterprise Promise Manifesto” with bolded headers and visionary, yet grounded, language.

Let's begin."

✅ How to Use It:

• Paste this into ChatGPT (or Claude, Gemini, etc.).
• When asked questions, respond with clarity or intuition.
• Iterate with the AI until the manifesto feels aligned.

1. Enterprise Promise

To Whom: Mentors, Team, and Supporters
Promise: The core value you commit as an organization. It attracts aligned talent, leadership, and champions who resonate with your purpose and want to co-create with you.
👉 This is the lighthouse of your enterprise—the WHY and core identity.

2. Customer Promise

To Whom: Customers
Promise: The value you deliver consistently to attract and retain ideal clients, turning them into loyal advocates and referral sources.
👉 Focus: Trust, transformation, and repeat engagement.

3. Network Promise

To Whom: Community and the Public
Promise: The free value you share to build visibility, trust, and word-of-mouth—drawing in fans, followers, and brand evangelists.
👉 This includes content marketing, storytelling, and social value.

4. Partner Promise

To Whom: Strategic Partners and Collaborators
Promise: The co-created value that makes it profitable and meaningful for partners to grow with you—such as licensing systems, tools, or shared infrastructure.
👉 Designed for win-win ecosystems and frictionless collaboration.

5. Market Promise

To Whom: The Market / Industry
Promise: The economic and strategic value your enterprise brings to the wider market—measured in scalability, sustainability, and future relevance.
👉 This relates to valuation, brand equity, and defensibility.

6. Investor Promise

To Whom: Investors and Financial Backers
Promise: The return on investment you offer—financially, socially, and strategically—over time, at a specified level of risk.
👉 Clear ROI metrics + aligned impact matter here.

7. System Promise

To Whom: Team and Operations Stakeholders
Promise: Your commitment to efficiency, automation, and excellence in systems and processes—creating operational flow and attracting top execution talent.
👉 The internal machine behind external magic.

8. Social Promise

To Whom: Society, Community, and Planet
Promise: The impact you contribute at the social and planetary level—through purpose-driven actions aligned with the greater good.
👉 Your reason for existing beyond profit—your legacy promise.

🧭 Unified Takeaway

Together, these 8 promises serve as a holistic compass for a modern enterprise. Each promise corresponds to a vital relationship:

• Yourself (Enterprise)
• Your clients (Customer)
• Your community (Network)
• Your allies (Partner)
• Your industry (Market)
• Your backers (Investor)
• Your operations (System)
• Your legacy (Social)

They invite a leader to embed integrity, scalability, and service into every layer of business architecture.

8 Enterprise Promises — Real-World Examples from Top Wellness Enterprises

1. Enterprise Promise

→ What you stand for.
Example: Mindvalley
“To create a global school for humanity that delivers transformational education in every area of life.”
They attract global educators, top-tier wellness minds (like Marisa Peer, Dr. Shefali, Neale Donald Walsch), and an aligned internal culture rooted in lifelong learning and personal evolution.

2. Customer Promise

→ The value delivered to clients.
Example: WHOOP
“We optimize human performance by delivering actionable data for recovery, sleep, and strain.”
Customers experience continuous, personalized health feedback, which leads to improved decisions, performance, and loyalty—especially among elite athletes and high performers.

3. Network Promise

→ Value shared with your broader community.
Example: Calm
“We make the world happier and healthier by making mindfulness mainstream.”
Through free meditations, content collaborations, Calm App’s free-for-schools initiative, and storytelling, they create immense value without requiring a purchase—attracting 100M+ downloads and strong brand affinity.

4. Partner Promise

→ Value co-created with affiliates, partners, and collaborators.
Example: Chopra Global (Deepak Chopra’s wellness brand)
“We provide a full suite of evidence-based mind-body tools and co-branded opportunities for facilitators, brands, and wellness leaders.”
Chopra’s digital certification program allows coaches, yoga instructors, and clinics to become official partners—spreading the mission while monetizing together.

5. Market Promise

→ The economic and future value of your company.
Example: Headspace
“To be the global leader in digital mental health solutions.”
They’re redefining the mental health industry by integrating mindfulness into insurance (e.g., with Kaiser Permanente) and being validated by clinical trials—thus increasing defensibility, market positioning, and valuation.

6. Investor Promise

→ Return for investors, with measurable growth potential.
Example: Peloton
“We’re not just selling bikes—we’re selling a fitness ecosystem with recurring revenue, digital scalability, and lifestyle brand equity.”
With high customer lifetime value and subscription-based revenue, Peloton attracted $1B+ in investment pre-IPO and promised both financial return and cultural impact.

7. System Promise

→ Operational excellence that scales.
Example: Precision Nutrition
“We systemize behavior change through science-based coaching, tech-powered platforms, and repeatable curriculum.”
Their coaching certification and backend tools are built for seamless delivery—used by 100,000+ coaches worldwide with high NPS and outcomes, supported by world-class digital infrastructure.

8. Social Promise

→ Contribution to humanity and the planet.
Example: Blue Zones Project
“We transform communities through design, policy, and lifestyle shifts to extend healthy life expectancy by 10 years.”
They partner with cities, schools, and governments to redesign environments for longevity—contributing measurable public health impact and systemic societal change.